Techinical Trends

Pinterest announced its new measurement options: Oracle Data Cloud’s Moat to analyze viewability, and NinthDecimal to track foot traffic. Announced today, Pinterest’s Gunnard Johnson, the company’s Head of Measurement Sciences and Insights, commented in a blog post that the two new options has averaged 90% viewability for the in-app ads since teaming up with Oracle Data Cloud-based Moat for this metric and have been rolled out for standard Promoted Pins and testing begins with the platform’s Promoted Video ad formats. Johnson talks about improved sales and bringing value to customers with Oracle Data Cloud, He continues stating that viewability isn’t enough on its own, saying, Ads need to be relevant and actionable to drive results. Pinterest and NinthDecimal have already analyzed billions of ad impressions across verticals like retail, auto, entertainment, quick-serve restaurants, and consumer packaged goods. These results prove Pinterest’s impact: 93% of campaig...

Nike teams up with conversational AI project on a Facebook Messenger bot for the Air Jordan brand, targetting a younger audience. The testing of the new Messenger project began around February, when NBA All-Star Weekend has begun and Nike announced the bot is generating open rates of 87%, passing the typical 15% to 20% it sees from emails. Delivering content from the Air Jordan blog, Jordan.com and Jordan Newsweekly, the fare is divided into three categories: shop, Air Jordan and watch. According to the Global Senior Director for the Digital, Dan Harbison, the team is up to two-way conversations enabled by Messenger bots as a massive opportunity. He thinks that People will connect with people much more than they will with a large entity. Harbison added that while he could not offer specific numbers on how many people are using the bot, his team is really happy with the fact that engagement with the bot has remained strong despite it being made available to a wider audience. Th...

PayPal Holdings has reported a third-quarter profit that beat analysts' estimates as the company signed up more new customers and volume of payments processed rose. Net income rose to $436 million in the third quarter, from $380 million a year earlier. Revenue rose to $3.68 billion from $3.24 billion. For the fourth quarter, PayPal expects revenue between $4.20 billion and $4.28 billion, in line with analysts' estimates of $4.21 billion estimate. Shares of the company, which separated from e-commerce site eBay in 2015, were up 7% in trading after the bell on Thursday. In September it completed the purchase of Swedish payments firm iZettle, its largest ever acquisition. "As pleased as I am with our financials, the highlight of the quarter was our growth in net new actives and engagement," PayPal Chief Executive Dan Schulman said on a call with analysts. The company added a record 9.1 million new active accounts in the third quarter, compare...

New WhatsApp update WhatsApp is set to bring a major refresh to its delete messages for everyone feature which was one of the most users demanded features on the platform. With the new Recipient limit feature added, users won't be able to delete messages by changing system settings on their end. The new feature is said to be added to stop senders from deleting old messages sent weeks or months earlier.  The new feature With the new addition of Recipient limit, if the recipient device doesn't receive a revoke message before 13 hours, 8 minutes, and 16 seconds then the sent message won't be deleted. The new recipient limit, however, doesn't change anything for regular WhatsApp users. The latest update to WhatsApp's delete message for everyone isn't on the sender side but for the recipient . The recipient decides WhatsApp is expected to add an all-new recipient limit feature which means if the recipient hasn't received a revoke message from sen...

It’s 2018 and the digital marketers are getting ready to face the disruptions and challenges coming in the way of achieving their goals. They bank on technological advancements time and again to address the client’s requirements and gain the optimum outcome.  As we witness a transformation from a laptop and desktop-driven age into the mobile-driven era, the advent of new marketing trends is inevitable in the digital world.  Here we go through twenty noteworthy digital marketing trends that are going to impact the marketing strategy in the year 2018 and beyond: So the very first thing is you can go for that field as you like, nowadays there will be getting more growth in all those fields that you know about very well. 1] Data Will be Dominant We have said goodbye to 2016. It was a really busy year for the Digital Marketing world. We can predict many obvious digital marketing trends of 2017 by just examining the pattern of Year 2016. Facebook has...

Introduction to Chatbots, Messaging Channels and the History of Artificial Intelligence and Robots  Chatbots are not a particularly new phenomenon to this world. They are in essence nothing more than a programmed input-output system. In the most basic form, Chatbots, also known as chatterbots, interact with humans on closed domains via written text. The user may ask simple questions or give simple commands like “Give me a news update”, which the Chatbot scans for keywords and possibly matches these with its dataset. If the Chatbot is able to match one or more keywords with its dataset, the predefined response will show as output. This basic form of Chatbots, in turn, can be altered and programmed to eventually arrive at more intelligent bots that may converse not only on closed domains but an open domain as well, meaning that the user may also give commends outside the actual context. For instance, when communicating with a newsbot it may answer unrelated questions like “how ...