Digital Marketing Trends 2018

It’s 2018 and the digital marketers are getting ready to face the disruptions and challenges coming in the way of achieving their goals. They bank on technological advancements time and again to address the client’s requirements and gain the optimum outcome. 

As we witness a transformation from a laptop and desktop-driven age into the mobile-driven era, the advent of new marketing trends is inevitable in the digital world. 

Here we go through twenty noteworthy digital marketing trends that are going to impact the marketing strategy in the year 2018 and beyond:

So the very first thing is you can go for that field as you like, nowadays there will be getting more growth in all those fields that you know about very well.

1] Data Will be Dominant

We have said goodbye to 2016. It was a really busy year for the Digital Marketing world. We can predict many obvious digital marketing trends of 2017 by just examining the pattern of Year 2016.

Facebook has almost stormed the space with 1 billion daily active users. They updated their algorithm many times, Marketers like you and me, who invested our-self in making community there, started whining because with every new update facebook reduced our organic reach.

The point Facebook reduced the organic reach, we start seeing the greater shift in FB advertisement and Zuck made us available more than 13 types of objective-based optimization on FB ads.

So clearly Facebook is writing a rule that if you want to reach to your prospects or customers then you have to pay. See the revenue trends of Facebook.

An announcement of Facebook Messenger Chatbot during F8 conference in April 2016 accelerated the chatbot industry.

The instant article is another Facebook's strategy, which is intended to keep you on Facebook.

Facebook doesn't stop here, they further introduced live video broadcast for all.

Snapchat and Instagram have evolved as new powerhouses of attention. What's app (owned by FB) is dominating the messaging apps? Marketers are still figuring out to get results from this messaging app. Facebook messenger app has reached to 1 billion users.

Now come to Google, Google main source of revenue is AdWords and it is still growing. Google has introduced new micro-moment philosophy and working to make products around it.

They introduced in-shop ads and pin ads. Probably in 2017, we will see Google native advertising platform also.

Google have strict the rules for ranking in search results, we see many updates from Rank Brain to Penguin 4.0. You have to give up all black hat techniques. Google started taking care more about the experience than SEO tricks or techniques.

We see the growth of video and Image contents during 2016. Marketing Pundits are predicting that 2017 will be video marketing year.

2] AR(Augmented Reality) will be a game changer

Pokémon Go has already shown what AR (Augmented Reality) integration with social media can do. As the number of smartphone users steadily increases across the world, different brands will tend to use AR to establish better engagement with consumers in the near future.

For example, the AR technology will enable the brands to show content based on the customer’s location. Experts are of opinion that Instagram and FB will soon integrate AR into their platforms.

3] Influencer Will Decrease

Companies spend a lot of bucks on influencers, but, they are unable to measure the results they could get.

In the coming time, it is fairly possible that the influencer market will collapse as the brands move to organic promotional methods that are more affordable and effective than high-cost influencers. When it comes to increasing RoI, there is no alternative to traditional organic methods.

It’s no surprise that businesses and organizations around the world began incorporating Instagram into their social media strategy years ago. 

Since its introduction in 2010, the platform became the top chosen medium for sharing visual content, especially among youth.

Instagram’s growth in the last few years has been like no other platform. In 2016, about 48% of businesses in the US had Instagram accounts while the following year, the number had jumped to 71!